About Me

Product Designer

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I design brands and products that resonate with people and make an impact on the world.

My Principles

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✳︎

My design approach is influenced by human-centered design, guided by a deep interest in:
→ Human emotions
→ Behaviors
→ Attitudes

✳︎

I’m a Product Design Leader with expertise in UI/UX, brand, visual, and experience design. I’ve led impactful product development, taking projects from concept to execution. My hands-on approach in creating user flows, wireframes, and prototypes turns user insights into meaningful design solutions.

Comfortable in navigating ambiguity, I enjoy simplifying complex challenges into user-friendly outcomes. My experience spans design strategies, roadmaps, and innovative processes, with a passion for mobile products, AI/ML, and design systems. I thrive in collaborative environments, inspiring teams to deliver exceptional, personalized user experiences.

My Design Process

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My core capabilities

01
Innovative Design Creation

I specialize in developing visually compelling and functional designs that align with both user needs and business goals, drawing on my deep understanding of UI/UX principles.

02
Strategic Project Management

I lead cross-functional teams and coordinate design efforts with development cycles to ensure projects are delivered on time and effectively.

✳︎

03
Collaborative Team Leadership

I guide and mentor design teams, fostering a collaborative environment that enhances creativity and productivity.

04
User-Centric Approach

I focus on creating intuitive and impactful products by balancing creativity with practical functionality, always keeping the user experience at the forefront.

Awards

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Recognition

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Red Dot Design Award

Airlift, Partner & Creative Director

2024

AIGA Award

Method, Designer

2014

Published in Flaunt Magazine

Method, Designer